Kinetic Defender · Brand Kit & Guides

Logo & Mark

A Satoshi wordmark and a shield-check mark. Reads as a calm, capable watch, never alarmist.

Kinetic Defender

Reversed · on bone

Kinetic Defender

Primary · on void

+ Do

Set the wordmark in Satoshi, 600 weight, Defender in signal green.
Pair only with the shield-check mark.
Use on void or reversed on bone, with clear space around it.

× Don't

Use alarm red or fear imagery in the mark.
Stretch, recolor, or shadow the shield.
Claim capabilities still in development as live.

Color

Void ground with a warmer stone wash, bone text, one signal green. Calm and capable, never alarmist red.

Void

#111518

Primary ground

Panel

#171A1C

Cards · surfaces

Bone

#E9E7E2

Headlines · text

Stone

#B6B0A6

Body · the clay wash

Signal

#3CB44B

Primary · CTA · safe

Signal Deep

#2E9B3C

Hover · pressed

Slate

#857E72

Captions · meta

Amber

#C9A24B

Watch · in-development

+ Do

Default to void and stone. Green is the safe, in-control signal.
Use amber for watch and in-development states, not red.
Keep surfaces warm-neutral, never pure black.

× Don't

Use alarm red or fear-driven color.
Flood the page with green.
Open new hues. The palette is closed.

Typography

A grotesque for the product, a serif for the rare editorial line, a mono for findings and the record.

SatoshiDisplay · UI · wordmark

Watch your domains and brand, before anyone else does.

AaBbCc 1234567890 & @ % # +

Weights 400 / 500 / 600 / 700Tight tracking on displayLine-height 1.5

Cormorant GaramondEditorial · pull quotes

Quiet defense is the best defense.

AaBbCc 1234567890 & · , ; : ?

Weights 400 / 500 / 600Italic for emphasisSparing, never UI

Geist MonoFindings · status · the record

LOOKALIKE FOUND · k1net1c.app · RISK HIGH · WATCHING

AaBbCc 1234567890 [ ] { } / \

Weights 400 / 500 / 600Findings + domains always monoUppercase for labels

Voice & Tone

We speak to people protecting a name. Calm, plain, and protective, never fearful or pushy.

Calm, not alarmist.

We report risk plainly and offer the next step. No fear, no countdowns.

Plain, not technical.

Self-serve means anyone can read it. Say what we found and what to do.

Honest, not inflated.

We label what is live and what is in development. We never fake a finding.

Protective, not pushy.

We earn the upgrade by being useful, not by manufacturing urgency.

+ Do

Lead with the finding and the next concrete action.
Label in-development features clearly.
Keep the free tier genuinely useful.

× Don't

Fabricate findings, timestamps, or threat counts.
Use alarm or fear to drive an upgrade.
Present sample views as live data.

Elements

The watch system: a shield mark, a radar watch, hairline frames, and a mono record of findings.

◈ SHIELD

The shield-check

A shield with a check: defense plus confirmation. The product signature mark.

◎ WATCH

The radar

A calm sonar sweep, not a blinking alarm. Motion is slow and reassuring.

□ FRAMES

Hairline squares

Single-weight frames hold findings and console rows. Structure, not decoration.

⚠ STATES

Watch vs safe

Green for safe and in-control, amber for watch and in-development. Never red.

> RECORD

Mono findings

Domains, lookalikes, and status set in Geist Mono. The record reads like evidence.

✦ HONESTY

Live vs sample

Sample views are labelled. We never dress a mockup as a real result.

House Guides

The Kinetic Defender library. Product and onboarding guides land here over time, each marked public or internal.

Defender Site

Public

The live product: the watch, the console, per-domain pricing, and the path from free to firm.

Open guide →

The Watch Console

Public

The signed-in surface: domains under watch, lookalike findings, and certificate-transparency signals.

Open guide →

Onboarding & Pricing

Standing up

How a customer goes from one free domain to a brand portfolio: tiers, limits, and what each unlocks.

In preparation →

Brand & Voice Standard

Standing up

The writing system: how to report findings calmly, label development states, and never sell on fear.

In preparation →